Citroën C3 Aircross is the compact SUV made to face anything, multifaceted and ready for #endlesspossibilities:
perfect for both the city and the dirt tracks, for traveling solo or with the whole family.
That’s why, as testimonial for the launching campaign, we had the most versatile person of the Italian showbiz: Fabio Volo.
Fabio had in fact been writer, actor, DJ and now, thanks to Citroën, he will also start a new life as driving instructor,
in order to show he is really ready to face any possibility, just like C3 Aircross.
We proved this with a stunt video in which Fabio surprised some unaware students of a driving school,
by being their driving instructor.
CREDITS
Creative Directors: Lorenzo Crespi, Selmi Barissever
Senior Copywriter: Chiara Monticelli
Junior Copywriter: Micol Piovosi
Production: Whitstand