PlayStation | Death Stranding
Humans live off connections, whether physical or digital. Without others, we are nothing. That’s why it’s utterly important to get in touch with those who got disconnected. For the launch of Death Stranding, Hideo Kojima’s outstanding new masterpiece, we did exactly that: we found a way to reconnect abandoned, lost, and forgotten Italian places. With the help of a team of influencers, we issued a call to arms to all Italian gamers. We asked them to point out forgotten Italian towns to reconnect, by telling their stories, just like what we did with the ones we selected. Between all the towns suggested by gamers, we chose one that became the subject of the last video reportage of the campaign.